GEO Visibility Audit Report
MMGY Advertising
AI visibility assessment across ChatGPT, Claude, and Gemini — 150 queries analyzed across 5 categories. Report Date: April 09, 2026
Overview
GEO Visibility Score: 14/100
Low AI visibility — your brand rarely appears in AI responses and requires significant GEO work
150
Total Questions Asked
28
Total Mentions
18.7%
Mention Rate
0
Citations Found
10
#1 Rankings
35.7%
Win Rate (Ranked #1)
AI-Powered Strategic Insights
Key Findings
Platform concentration risk — 100% of mentions come from Gemini
All 28 mentions come exclusively from Gemini (56% rate), with complete absence from ChatGPT and Claude across 100 queries on those platforms.
Vendor-selection is the strongest category
Highest performance at 33.3% mention rate (10/30) with 4 top rankings, aligning well with MMGY's consulting business model.
Problem-solving is a complete blind spot
0% mention rate across all 30 problem-solving queries represents the largest content opportunity and biggest gap.
Strong competitive positioning when discovered
35.7% win rate with 10 first-place rankings demonstrates quality recognition — the challenge is visibility, not reputation.
Zero citations despite 28 mentions
0% citation rate across all platforms indicates weak content authority signals — AI platforms mention MMGY but never cite their content as a source.
Uneven category coverage
Performance ranges from 33.3% (vendor-selection) to 0% (problem-solving), with best-practices at just 10% — showing significant gaps in thought leadership content.
Crowded competitive landscape in AI responses
Miles Partnership (12 co-mentions), SPARK, Tambourine, and Cendyn (11 each) frequently appear alongside MMGY in Gemini results, creating pressure for differentiation.
Discovery Pattern Analysis
Performance by Category
Mention rates across 5 query categories — 30 questions each
Vendor-Selection
33.3%
10 / 30
Technical-Eval
26.7%
8 / 30
Partnership
23.3%
7 / 30
Best-Practices
10.0%
3 / 30
Problem-Solving
0.0%
0 / 30
Performance by AI Platform
Platform Breakdown
50 questions asked per platform — all 28 mentions concentrated in Gemini
ChatGPT
Questions Asked50
Mentions0
Mention Rate0.0%
Citations0
Claude
Questions Asked50
Mentions0
Mention Rate0.0%
Citations0
Gemini
Questions Asked50
Mentions28
Mention Rate56.0%
Citations0
Competitor Analysis
Competitive Landscape
Top 10 competitors by co-mention count in AI responses — MMGY win rate: 35.7%
1
Miles Partnership
12
2
SPARK
11
3
Tambourine
11
4
Cendyn
11
5
Development Counsellors Intl
10
6
Hills Balfour
9
7
Noble
7
8
Propellic
7
9
Sojern
6
10
Madden Media
5
Opportunity Areas
Content Gaps Identified
Problem-solving methodologies
Zero visibility in addressing travel marketing challenges and solutions — the largest single content gap at 0% across 30 queries.
Best-practices frameworks
Limited presence (10%) in industry methodology and standards discussions leaves thought leadership positioning on the table.
Cross-platform content optimization
No presence on ChatGPT or Claude despite strong Gemini performance — content isn't structured for how these platforms discover and surface information.
Citation-generating thought leadership
0% citation rate despite 28 mentions means AI platforms reference MMGY by name but never link to or cite their actual content as a source.
Technical implementation guides
Performance at 26.7% in technical-evaluation shows room for improvement with deeper methodology and measurement content.
Discovery Insights
Top Performing Questions
Questions that generated mentions across AI platforms
1
Best travel marketing agencies for tourism boards
1/3 platform mentions
2
Top hospitality advertising agencies for hotel chains
1/3 platform mentions
3
Who are the leading destination marketing agencies
1/3 platform mentions
4
Compare travel advertising agencies for CVBs
1/3 platform mentions
5
Best integrated marketing agencies specializing in tourism
1/3 platform mentions
6
Top travel PR agencies for destination representation
1/3 platform mentions
Next Steps
Recommendations
Priority actions to improve AI visibility
1
Establish Basic Online Presence
Focus on creating high-quality, structured content that AI systems can easily understand and cite.
4
Optimize for Question-Based Queries
Create FAQ pages and blog content that directly answers common questions in your industry.
2
Implement Schema Markup
Add structured data (Schema.org) to your website to help AI systems understand your business, services, and expertise areas.
5
Build Citations and Backlinks
Focus on earning mentions and links from authoritative sources that AI systems trust and reference.
3
Create Authority Content
Develop comprehensive guides, case studies, and thought leadership content in your niche to increase AI citation opportunities.
Appendix
Complete Questions List
All 50 questions asked to AI platforms, organized by category
Vendor-Selection
Best travel marketing agencies for tourism boards
Top hospitality advertising agencies for hotel chains
Who are the leading destination marketing agencies
Compare travel advertising agencies for CVBs
Best integrated marketing agencies specializing in tourism
Top travel PR agencies for destination representation
Which agencies specialize in hospitality marketing campaigns
Best travel industry marketing agencies with global reach
Leading tourism marketing agencies for state tourism offices
Which agencies do top destination marketing organizations recommend
Problem-Solving
How to create effective destination marketing campaigns
How to increase tourism bookings through digital marketing
How to measure ROI for hospitality marketing campaigns
How to develop travel consumer segmentation strategies
How to create integrated marketing campaigns for hotels
How to improve destination brand awareness internationally
How to leverage travel consumer insights for targeted marketing
How to execute multi-channel tourism marketing campaigns
How to develop effective travel influencer marketing strategies
How to create compelling travel brand messaging
Best-Practices
Which travel marketing agencies do tourism boards use
What are industry standards for destination marketing ROI
Which travel research firms provide consumer insights
What hospitality marketing trends are CVBs following
What tourism marketing strategies work best for international markets
Which travel advertising approaches generate highest engagement
Which destination marketing agencies do hotel brands recommend
What travel industry benchmarks should tourism offices track
What hospitality PR strategies are most effective
Which travel marketing analytics platforms do agencies use
Partnership
Who can help with international tourism marketing campaigns
Looking for travel marketing agency with global representation
Need hospitality marketing partner for destination campaign
Who provides trade representation for tourism organizations
Looking for integrated marketing agency for CVB campaign
Who can help with travel consumer research and insights
Need travel PR agency for destination representation
Looking for tourism marketing partner with analytics capabilities
Who can help with hospitality brand messaging and creative
Need travel marketing agency for multi-market campaigns
Technical-Evaluation
Travel marketing agencies with syndicated research capabilities
Tourism marketing agencies with social media expertise
Destination marketing agencies with advanced analytics platforms
Destination agencies offering web development and strategy
Tourism marketing firms offering consumer segmentation services
Travel marketing firms with media buying expertise
Hospitality agencies with ROAS reporting capabilities
Hospitality agencies providing consumer travel trend analysis
Travel agencies specializing in influencer marketing campaigns
Tourism marketing agencies with integrated campaign capabilities
The information contained in this presentation is privileged and confidential.
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